SOCIAL MEDIA / CONTENT / DIGITAL MARKETING

I TURN IDEAS INTO SIGNAL.

Strategy, content and campaign execution for brands that need marketing to be clear, useful and actually shipped.

Explore the work ↘ Contact me

PROFILE / 2026

MARKETING / CONTENT

REMOTEFR · EN · PL · ES

FocusMarketing + Content

LanguagesFR · EN · PL · ES

00 / SNAPSHOT

A hybrid marketing profile, comfortable in the strategy doc, the content calendar, the edit timeline and the campaign dashboard.

3+ years in marketing & communication

B2B + B2C communication experience

20+ short-form assets / month, portfolio example

01 / SELECTED WORK

THREE PROJECTS.
THREE DIFFERENT
PROBLEMS.

No wall of identical case-study cards. Just a few projects with enough context to understand what I was solving and what I actually did.

PLANNING → CONTENT → PUBLISHINGnewsletter · website · social · calendar

THE PROBLEM

Turn a large catalogue of cultural and educational activities into social content that is easier to understand, more visual and easier to publish consistently.

WHAT I DID

Planned the editorial calendar, developed short-form concepts such as “Battle des activités”, wrote the production structure, helped organize shoots and produced social-first video content.

THE SYSTEM

The work connected planning, scripts, production and publishing rather than treating every Reel as a standalone piece. Results can be added once we choose the metrics you want public.

VirtuPartner ads manager, sensitive metrics redacted

TEST → TRACK → ITERATEcopy · creative · paid · systems

THE PROBLEM

Reach a specific founder audience with sharper pain-led messaging, creative angles and a testing system that could separate signal from noise.

WHAT I DID

Built and organised headline tests, creative variations, Meta campaign support, outreach resources and tracking so each round could inform the next.

WHY IT MATTERS

This case shows both sides of the work: creative execution and the operational discipline behind testing it. Sensitive client metrics are redacted in the visuals.

FitForTheRepublic client workflow, personal data redacted

FitForTheRepublic performance tracking, sensitive metrics redacted

COMMUNITY → SYSTEMS → PERFORMANCESkool · ops · tracking · paid

THE PROBLEM

Support a personal-training business with a Star Wars-themed brand while keeping community, client follow-up, paid-media tracking and recurring delivery organised.

WHAT I DID

Managed and supported working boards, Skool classroom structure, tracking sheets, follow-up systems and the operational side of campaign and client workflows.

WHY IT MATTERS

The project shows how I connect front-end marketing with the backend systems that keep delivery consistent. Personal data and sensitive performance figures are redacted.

02 / WHAT I DO

A MARKETER WHO
CAN MAKE.

I work best where strategy and execution overlap. Hover each area to see how the pieces connect.

Strategy

Positioning, audiences, objectives and channel priorities before execution starts.

Content

Calendars, copy, social assets, video and repeatable content systems.

Growth

Creative tests, paid media thinking, campaign iteration and KPI review.

Systems

CRM, email, web, dashboards and workflows that keep marketing moving.

03 / SELECTED OUTPUTS

NOT EVERYTHING
NEEDS A CASE STUDY.

Individual work samples across email, paid, social and systems. Click any card for a larger view, context and objective.

Browse selected pieces

01–03 / 05

01 / EMAIL

Newsletter systemL’Usine à Chapeaux · Email / content

A recurring editorial touchpoint that connects programming, events and brand content in one send.

OPEN ↗

02 / PAID

Ad creativeVirtuPartner · Paid / creative

A paid-social concept built around a specific post-hire pain point and designed for rapid creative iteration.

OPEN ↗

03 / SYSTEMS

Operations boardFitForTheRepublic · Systems / delivery

A working board that turns recurring tasks, content support and client delivery into a visible operating rhythm.

OPEN ↗

04 / SOCIAL

Short-form seriesL’Usine à Chapeaux · Social / video

A repeatable social format built to make a large activity catalogue easier to understand through people-first video.

OPEN ↗

05 / TESTING

Headline testingVirtuPartner · Copy / analytics

A structured testing sheet connecting pain points, headline variations and performance signals. Sensitive metrics are redacted.

OPEN ↗

PROCESS / NOT A PIPELINE

HOW I THINK
ABOUT MARKETING.

01 / Understand Click the center button to move through the cycle.

01Understandaudience · offer · context

02Choosemessage · channel · format

03Makecontent · campaign · asset

04Shippublish · distribute · launch

05Measuresignal · KPI · feedback

PIOTR NOTE

Start with the audience, the offer and the context. If that is blurry, everything after gets weaker.

STACK / TOOLS

TOOLS ARE
THE SUPPORT
CAST.

The tool changes depending on the job. The thinking should not.

04 / ABOUT

I LIKE WHEN
STRATEGY
BECOMES
VISIBLE.

I’m a digital marketer and content creator working across social media, communication, campaign execution and visual production, with a multilingual profile in French, English, Polish and Spanish.

I’m comfortable moving between a content plan, a spreadsheet, a CRM, a campaign creative and an edit timeline. That combination is what I want this portfolio to communicate.

2025–26 VirtuPartner Marketing Officer · Social · Paid · Outreach

2026 FitForTheRepublic Marketing support · Systems · Community · Paid

2024–25 L'Usine à Chapeaux Communication Officer · Content · Social · Video

2023–24 Protectim Security Group Communication Officer · Brand · Internal · Events

2023–25 ECS Paris / Master's degree Strategy · Communication · Marketing

2021–23 UVSQ / English degree Language, communication, research and writing foundation

PROFILE FR · EN · PL · ES Remote-ready, multilingual marketing and content execution

CV downloads, certifications and the dedicated video portfolio are grouped here for quick access.

REFERENCES

WHAT PEOPLE
SAY ABOUT
THE WORK.

APPROVED

Reference available for internal communication, brand consistency and reliable execution across day-to-day marketing work.

APPROVED

Reference available for communication planning, social content coordination and campaign support inside a cultural organisation.

APPROVED

Reference available for planning, organisation, team support and smooth content production follow-through.

APPROVED

Reference available for remote collaboration, outreach support and structured marketing assistance.

APPROVED

Reference available for marketing operations, community systems, campaign support and consistent execution for FitForTheRepublic.

05 / CONTACT

GOT A ROLE,
A CAMPAIGN
OR A PROBLEM?

Send the brief, job description or messy idea. We can start there.

piotrkarcz@hotmail.fr↗

LinkedIn Instagram YouTube

I TURN IDEAS INTO SIGNAL.

THREE PROJECTS.THREE DIFFERENTPROBLEMS.

A MARKETER WHOCAN MAKE.

Strategy

Content

Growth

Systems

NOT EVERYTHINGNEEDS A CASE STUDY.

HOW I THINKABOUT MARKETING.

TOOLS ARETHE SUPPORTCAST.

I LIKE WHENSTRATEGYBECOMESVISIBLE.

WHAT PEOPLESAY ABOUTTHE WORK.

GOT A ROLE,A CAMPAIGNOR A PROBLEM?

THREE PROJECTS.
THREE DIFFERENT
PROBLEMS.

A MARKETER WHO
CAN MAKE.

NOT EVERYTHING
NEEDS A CASE STUDY.

HOW I THINK
ABOUT MARKETING.

TOOLS ARE
THE SUPPORT
CAST.

I LIKE WHEN
STRATEGY
BECOMES
VISIBLE.

WHAT PEOPLE
SAY ABOUT
THE WORK.

GOT A ROLE,
A CAMPAIGN
OR A PROBLEM?